Digital Subscription & Monetization Platform for Digital Publishing House
Client
Digital Publishing House
Industry
Digital Media & Online News Publishing
Engagement Overview
Digital Publishing House engaged AumniTech to modernize its digital publishing platform with a focus on subscription monetization, online advertising, payments, and breaking-news content delivery. The objective was to enable scalable revenue streams while maintaining ease of use for editorial and business teams.Â
Business Challenges
- No streamlined online subscription and payment system
- Manual handling of obituary and classified advertisements
- Limited ability to highlight breaking news headlines in real time
- Underutilized Google Ads monetization
- Need for self-service administration and editorial control
- Requirement for training and long-term maintainability
AumniTech Solution
AumniTech designed and implemented a fully integrated digital media monetization platform, tailored to Digital Publishing House’s operational and editorial needs.Â
1. Online Payment Gateway
- Implemented a secure, PCI-compliant online payment gateway
- Enabled payments for subscriptions, advertisements, and special content
- Supported recurring billing and automated renewals
2. Subscription Management
- Built a flexible subscription engine with promotional pricing
- Implemented $1.99/month for first 3 months, followed by $17/month recurring
- Automated billing transitions, renewals, and payment notifications
3. Online Obituary & Classified Advertisements
- Enabled self-service obituary and classified ad submissions
- Integrated pricing, approval workflows, and online payments
- Reduced manual intervention and processing time
4. Breaking News Banner Headlines
- Developed dynamic, site-wide banner headlines for breaking news
- Allowed instant publishing of urgent headlines (e.g., major election results)
- Ensured high visibility across all pages without disrupting UX
5. Google Ads Activation
- Configured and activated Google Ads across strategic placements
- Optimized ad units for visibility, compliance, and revenue performance
- Enabled ongoing ad management without developer dependency
6. Training & Documentation
- Delivered hands-on training for editorial and admin teams
- Provided step-by-step documentation for subscriptions, ads, and content updates
- Ensured internal teams could independently manage all features
7. Additional Enhancements
- Improved site performance and reliability
- Strengthened security and access controls
- Implemented scalable architecture to support future growth
Results & Business Impact
- Launched a fully monetized digital subscription model
- Enabled automated recurring revenue from readers and advertisers
- Reduced manual operations through self-service ad and payment workflows
- Improved reader engagement during breaking news events
- Empowered internal teams with training and full platform ownership
Technology Highlights
- Secure payment processing & recurring billing
- Subscription and promotion logic
- CMS-driven banner and advertisement management
- Google Ads integration
- Scalable, maintainable web architecture
Client Outcome
Digital Publishing House successfully transitioned from a basic news website to a revenue-generating digital publishing platform, equipped to scale subscriptions, advertising, and editorial operations with confidence.Â